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PCM - Professional Certified Marketer - Dump Information
Vendor | : | IEEE |
Exam Code | : | PCM |
Exam Name | : | Professional Certified Marketer |
Questions and Answers | : | 316 Q & A |
Updated On | : | October 20, 2017 |
PDF Download Mirror | : | PCM Brain Dump |
Get Full Version | : | Pass4sure PCM Full Version |
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Answer: D
QUESTION: 305
Which of the following is true of personal ethics?
- People stop growing in their understanding of ethical behavior once they become adults.
- A person's genes, cultural background, and upbringing have no influence on ethical understanding.
- Different people view complex situations differently based on their own ethical understandings.
- People act unethically on their own accord without any external influences.
- Business and marketing ethics have an overbearing influence on personal ethics.
Answer: C
QUESTION: 306
Moul,
a diaper manufacturer, is developing a media plan that involves trying
to expose its target audience to its new advertisement about ten times.
Moul is trying to increase its advertisement's.
- reach
- repetition
- frequency
- targeting
- exposure
Answer: C
QUESTION: 307
Saleye
Pharmaceuticals develops cheaper alternatives to proprietary drugs. Its
mission statement states that it wants to create affordable medicine
for everyone and create a healthier world. Saleye releases a new and
improved version of its pain-relieving drug, Fento. Within a week,
Saleye receives many complaints stating that the drug is inducing
hallucinations and in some cases triggering certain anxiety disorders.
Saleye was caught off-guard as its animal and human trials did not
reveal any side effects. Saleye deliberated over the decision to recall
the drug for over a week and by the time it eventually did, it had lost
millions in stocks. Where did Saleye fail?
- It did not have an ethical mission statement.
- It did not have control measures in place.
- It did not consider the target market before creating its drug.
- It prioritized profits over effective drugs.
- It did not conduct large-scale human trials.
Answer: B
QUESTION: 308
In
a(n) search for information , a buyer examines his or her own memory
and knowledge about a product or service, gathered through past
experiences.
- external
- perceived
- informed
- generic
- internal
Answer: E
QUESTION: 309
Which of the following aspects is directly responsible for determining the zone of tolerance of customers?
- The brand awareness of a product
- The breadth of the product mix
- The importance of each service quality dimension
- The complexity of the product or service
- The type of labeling used
Answer: C
QUESTION: 310
If a company claims to be fair toward its customers, it would imply that:
- the company gives back to the community through volunteerism.
- the company offers discounts to its regular customers.
- the company does not engage in price fixing or ""bait and switch"" tactics.
- the company makes an effort to improve the satisfaction of customers.
- the company does not accept criticism from its stakeholders other than
Answer: C
QUESTION: 311
Diversification refers to the marketing strategy of
- increasing sales of current products in current markets.
- selling current products to new markets.
- selling new products to new markets.
- selling new products to current markets.
- selling the same brands in both current and new markets.
Answer: C
QUESTION: 312
Customer relationship management refers to
- the view that organizations should satisfy the needs of consumers in a way that provides for society’s well-being.
- the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
- the idea that an organization should (1) strive to satisfy the needs of consumers(2) while also trying to achieve the organization’s goals.
- the links an organization has to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.
- the cluster of benefits that an organization promises customers to satisfy their needs.
Answer: B
QUESTION: 313
In an administered vertical marketing system,:
- there are contractual relationships between all parties.
- there is common ownership of goods.
- one member can directs the actions of another member.
- there are franchise relationships between channel members.
- there is no dominant member; all members have equal power.
QUESTION: 314
Cuppa,
a coffee-mug manufacturer, invests money in procuring equipment to
produce custom prints on coffee mugs. Cuppa also releases a new line of
eco- friendly porcelain mugs priced at $20 each. Cuppa spends $24,000
per month on its production, including employees' salaries. The cost of
producing and packaging each mug is $12. Cuppa has a target profit of
$8,000 a month. How many mugs should Cuppa sell to gain this profit?
A. 1,000
B. 2,000
C. 3,000
D. 4,000
E. 5,000
Answer: D
QUESTION: 315
Which of the following is true of the in-depth interview method?
- In-depth interviews can be used for sentiment mining.
- The results of in-depth interviews can be used to make quick changes to the product roll.
- In-depth interviews are relatively less time consuming.
- The results of in-depth interviews can be used to develop surveys.
- In-depth interviews cannot be used to establish an historical context.
Answer: D
QUESTION: 316
Which of the following is true of postpurchase cognitive dissonance?
- It is likely for products that work as intended.
- It is not likely for products that are widely available.
- It is likely for products that are associated with low levels of risk.
- It is likely for products that are frequently purchased.
- It is likely for expensive products.