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MB2-709 - Microsoft Dynamics Marketing - Dump Information

Vendor	:	Microsoft
Exam Code	:	MB2-709
Exam Name	:	Microsoft Dynamics Marketing
Questions and Answers	:	60 Q & A
Updated On	:	October 13, 2017
PDF Download Mirror	:	MB2-709 Brain Dump
Get Full Version	:	Pass4sure MB2-709 Full Version

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MB2-709 Questions and Answers

QUESTION: 53

Which three Microsoft Dynamics CRM components receive individual update rollups? Each correct answer presents part of the solution.

1. Reporting Extensions
2. Microsoft Dynamics CRM Client for Microsoft Office Outlook
3. Deployment Manager
4. Language Packs
5. Email Server profile Correct

Answer: A, B, D

Reference:

http://technet.microsoft.com/en-us/library/hh699658(v=crm.6).aspx

QUESTION: 54

You have a user that works on the information technology (IT) support team. The user is a member of the Local Administrators group on the Deployment Administration server. The user attempts to run Microsoft Dynamics CRM Deployment Manager and receives an error message. You need to allow the user to run Deployment Manager. What should you do?

1. Add the user to the Domain Administrators group in Active Directory.
2. Add the user to the PrivUsers group in Active Directory.
3. Run Deployment Manager as a Deployment Administrator and then add the user as a Deployment Administrator.
4. Sign in to Microsoft Dynamics CRM by using a user account that has the System Administrator role and then assign the System Administrator role to the user. Correct

Answer: C

QUESTION: 55

You install Microsoft Dynamics CRM on-premises. You need to run fetch-based reports in Microsoft Dynamics CRM. Which two components are required? Each correct answer presents part of the solution.

1. Microsoft Dynamics CRM Reporting Extensions
2. SQL Server Reporting Services
3. Microsoft Dynamics CRM Report Authoring Extension
4. Microsoft Dynamics CRM Administrative Reports Correct

Answer: A, B

QUESTION: 56

You create a Network Load Balancing (NLB) server cluster that contains two servers.

You need to install Microsoft Dynamics CRM Server on the NLB server cluster. What should you do?

1. Install Microsoft Dynamics CRM Server on the first server in the NLB cluster. Create an XML configuration file and specify the NLB option and additional NLB server names.
2. Install Microsoft Dynamics CRM Server on both servers in the NLB cluster. On the second server, click Connect to, and if necessary, upgrade an existing deployment
3. Install Microsoft Dynamics CRM Server on the first server in the NLB cluster. During the installation, select the NLB cluster as the location for the Deployment Server server-role group.
4. Install Microsoft Dynamics CRM Server on both servers in the NLB cluster. On both servers, click Create a new deployment Correct

Answer: B

QUESTION: 57

Your company uses Microsoft Dynamics CRM on-premises. You must configure an Internet-Facing Deployment (IFD) by using the Internet-Facing Deployment Configuration Wizard. What should you enter to complete the IFD?

1. the token-signing certificate
2. the federation metadata Uniform Resource Locator (URL) for the Security Token Service (STS)
3. the domain name of the web application server
4. the federation metadata Uniform Resource Locator (URL) for Microsoft Dynamics CRM Correct

Answer: C

QUESTION: 58

You have two computers that run Microsoft SQL Server. One computer is named SQLServer1, and the other computer is named SQLServer2. You configure the two computers as a cluster by using Windows Server failover clustering. The cluster has a virtual server named SQLCluster1. You install Microsoft Dynamics CRM in a new deployment on a separate server by using the Microsoft Dynamics CRM Setup Wizard. You must configure Microsoft Dynamics CRM to use the SQL Server cluster in thedeployment. When you are prompted to specify the SQL Server, what should you do?

1. Select SQLCIuster1 from the list of SQL Servers that is provided.
2. Select either SQLServer1 or SQLServer2 from the list of SQL Servers that is provided.
3. Select both SQLServer1 and SQLServer2 from the list of SQL Servers that is provided.
4. Type SQLCIuster1. Correct

Answer: D

QUESTION: 59

Your company has a subscription to Microsoft Dynamics CRM Online. You install SQL Business Intelligence Development Studio. You need to create custom reports.

What should you do?

1. Install the Microsoft Dynamics CRM Report Authoring Extension and create a SQL- based report.
2. Install the Microsoft Dynamics CRM Report Authoring Extension and create a fetch- based report.
3. Install Microsoft Dynamics CRM Reporting Extensions and create a SQL-based report.
4. Install Microsoft Dynamics CRM Reporting Extensions and create a fetch-based report. Correct

Answer: D

QUESTION: 60

You need to configure the Microsoft Dynamics CRM website during an Internet-Facing Deployment (IFD). Which action is required?

1. Configure the website to use multiple Internet Information Services (US) bindings.
2. Configure the website to use one Hypertext Transfer Protocol Secure (HTTPS) binding.
3. Configure the website to use one Hypertext Transfer Protocol (HTTP) binding.
4. Configure the website to use port 253. Correct

Answer: B

Microsoft MB2-709 Exam (Microsoft Dynamics Marketing) Detailed Information

MB2-709 - Microsoft Dynamics Marketing

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MB2-709 Test Objectives

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Apply integrated marketing management (IMM) solution concepts (10-15%)

• Describe marketing organizations and their solution requirements
  • Identify typical marketing organization types and roles, define their functional needs, define specific marketing scenarios
• 
  Identify the characteristics of an IMM solution
  • Define IMM disciplines; identify functional product modules, define a solution implementation scope
• 
  Explain integration options
  • Characterize a customer relationship management (CRM) integration scenario, explain external Power BI reporting options, outline social engagement integration options

Set up and configure the application (10-15%)

• Provision the software
  • Provision a mobile device management (MDM) system via Office 365, explain the Office 365 user setup process, describe the license assignment process
• 
  Explain the user interface and administrative settings
  • Indicate key navigation functionality, set up dashboard widgets; demonstrate user interface customization options; configure user alerts options; describe key administrative system settings; enter support tickets, and work with support for resolution
• 
  Define users, contacts, and organizations
  • Set up different types of companies; introduce business hierarchies; create contact records; create templates for programs, campaigns, jobs, approvals, and estimates; explain the users and contacts relationship; define user and role privileges; use custom contact fields

Create, track, and measure multichannel marketing communication (10-15%)

• Prepare system for multichannel marketing activities
  • Explain different email marketing plug-ins; review functional options of the Subscription Center; evaluate available email editor options; compare available email designations and rules; demonstrate file management for email marketing; describe events, landing pages, A/B testings, and webinars
• 
  Compose and send email marketing messages
  • Determine functional options of the drag-and-drop email editor, identify available personalization and dynamic content options, expand on legal requirements for marketing email communication, characterize email performance reporting options, create queries; understand marketing lists
• 
  Create and post social media messages
  • Set up social media outlets; create and dispatch social media messages, create and integrate landing pages into email messages; create email templates; gather leads and connections with CRM

Generate and manage marketing leads (10-15%)

• Capture and nurture marketing leads
  • Explore alternative lead creation methods and sources; describe available lead creation rules and strategies, differentiate between leads and lead interactions, apply manual and automated lead scoring, outline landing page design and operation options
• 
  Convert marketing leads and close opportunities
  • Identify key stages of the lead lifecycle, explain the Sales Ready stage and its relevance for an integrated MDM/CRM scenario, assign leads automatically based on defined criteria
• 
  Apply lead-based segmentation
  • Characterize different segmentation options; explain list and query setup, maintenance, and synchronization options with CRM

Automate marketing campaigns (10-15%)

• Plan automated marketing campaigns
  • Name and explain different campaign action and response types, compare different types of email campaigns, explore functional options available to pre-test certain campaign contents
• 
  Compose and activate the campaign workflow
  • Describe best practice examples for setting up automated campaign workflows, validate and activate automated campaigns
• 
  Maintain and report on automated campaigns
  • Demonstrate campaign performance and results tracking options, display sales collaboration features in an integrated MDM/CRM scenario, devise best-practices for mid-flight campaign alterations

Measure marketing performance and results (10-15%)

• Use built-in performance reporting
  • Demonstrate benefits and limitations of built-in reports; explore report security options; compare built-in reports with ad-hoc list view reports; create standard Power BI dashboard widgets; repurpose OOB fields; add new fields for reporting needs
• 
  Leverage external reporting
  • Leverage Power BI functionality to build external custom reports, explain the role and function of the OData interface, demonstrate how Microsoft Social Engagement reports can be embedded

Manage marketing projects (10-15%)

• Work with jobs, tasks, and requests
  • Compare typical job workflow scenarios, explain the job teams and job tasks functionality, build a job request connected to a job template
• 
  Manage digital assets and approval workflows
  • Name supported file types, point out available online markup functionality, compare different approval methods and user roles, manage file versioning and purge of deleted files, assist in naming conventions for files and a file library folder structure
• 
  Plan and organize events
  • Describe event registration and attendance management, define event venues and facilities, set up and manage event sessions, create approval templates

Manage marketing finance (5-10%)

• Manage marketing budgets
  • Set up a chart of accounts, manage and maintain marketing budgets, configure budget security, differentiate between a workbook and a worksheet
• 
  Track expenses and other costs
  • Explore how to track marketing expenses and direct cost of labor; track time slips; report on planned versus actual project costs; create purchase orders, invoices, expenses, and estimates
• 
  Plan and buy media
  • Introduce media vendors and outlets, build a media plan and create media orders, report based on media usage and channel performance, compose a rate card

Integrate Microsoft Dynamics Marketing with CRM (10-15%)

• Explain the business case scenario
  • Describe the solution’s underlying philosophy; determine limiting factors and exception criteria; assist the marketing and sales team to define which fields will be integrated; define business rules for leads, opportunities, and new campaigns
• 
  Describe technical requirements
  • Name the supported MDM and CRM versions and deployment options, identify the required technical steps to complete the integration, describe the MDM configuration steps for the MDM-CRM Connector